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Author: Lee Stovin

When building and devising your marketing plan you have to make it robust enough that it can live without traffic from Google. This means thinking of other means of advertising to promote your business. There are other online marketing methods you can use such as social media marketing, email marketing and traffic from other search engines such as bing....

Please shift to using Bing as Google delivers terrible SEO results. They penalize website owners that do SEO and try and force everyone onto their Adwords which is too competitive that you can't make it work. You can easily change your default search engine on your phone to bing in most phones settings. ...

I have done a lot of research into Google and Bing and have found that Bing delivers better results for queries. Google especially for results low down in searches delivers absolutely irrelevant and rubbish results. So rather than saying Google something say bing this....

I am Lee Stovin and I am a web design expert in Doncaster. I have worked on website projects for IT companies and marketing agencies for many years before setting up my own web design companies. I have always been at the leading edge of web design. I don’t design or develop websites myself anymore but direct my team into adopting Web technologies. We have moved from making bespoke websites to Wordpress sites over the last...

Is Google Ads (what was AdWords) up to the task as a research tool for SEO?   Google's rebrand of AdWords to Google Ads is complete and with it the promise of a “simpler, better” version of its former self. The big question on our mind is – Is it up to the task as a research tool for SEO?   Keyword research is just as important for paid ads as it is for organic search. Your keywords need to...

I have worked on the SEO and Pay per click AdWords advertising on three financial sites. Norton Finance, epic loans and my own short term loan website loan superhero and I found the experience really challenging. The keywords are highly competitive on both SEO and Pay per click. You have more chance though with pay per click advertising if you have a nicely designed website. But you need to maximise the data you get from a...

Link building is one of the hardest aspects of SEO if done within the rules. Buying links through guest blog posts is easy but can get you penalised by Google if detected. How to build links? When building links you want them to come from websites that are relevant to your subject so you should do a search for keywords that people would search for to want to find your site. Then search through the results for the...

I have been running my agency for over 12 years now but I have really struggled to grow it above a few small clients for web design projects or as a freelancer for other marketing agencies. I believe this is because I have not been pushing and selling my strengths in SEO. I am one of Doncaster's leading SEO consultants and am moving my agency towards offering SEO as its core service. We are strong in...