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Adwords

Is Google Ads (what was AdWords) up to the task as a research tool for SEO?   Google's rebrand of AdWords to Google Ads is complete and with it the promise of a “simpler, better” version of its former self. The big question on our mind is – Is it up to the task as a research tool for SEO?   Keyword research is just as important for paid ads as it is for organic search. Your keywords need to...

Should I be focusing on SEO or PPC to drive traffic to my website? We’ll let you in on a little secret… utilise both together! Driving traffic to your website in 2020 may seem like a daunting challenge, after all there’s so much competition out there, but with the right marketing plan achieving that all important ROI is possible. SEO (search engine optimisation) and PPC (pay per click) play a big part in a long-term successful strategy; although both are full...