Do you ever recoup your burn rate
Startups can usually find themselves burning cash in order to get established in the marketplace. They usually have to loose money when they setup to get brand recognition or to take competitors out of the marketplace. If your not clever with your accounting this could see you loosing this money forever. Myself at Stovin Advertising have a large burn rate set every month. This could come from an investment such as rental money that you are putting into a project. I myself poor a fortune into my business with zero return but I don’t get too disheartened or give up as I think “hey I might meet five girlfriends” from it. I can’t see long term how competitors can compete with me as every month I am adding stability to the team and making movement. But so far I still haven’t broken into the industry properly. People often go with a cheaper alternative which sometimes can end up in a disaster as the company long term goes bust. If your company doesn’t have investors that are willing to literally burn money into your project you won’t survive.