Ready to create a legendary buzz around your organisation or product?
It may seem like a simple concept, but the best way to convince someone to buy something is by telling them how many other people have already bought it. It’s basic psychology. It’s the art of generating social proof of this that’s a proven marketing tactic that drives sales.
The term ‘gone viral’ means that something with an ingrained marketing message has received a huge number of shares in a short timeframe. By spreading across the population in this way, something that has ‘gone viral’ can be compared to a computer-based virus that spreads quickly across the internet.
There are key components when it comes to creating a successful viral campaign. Firstly, the campaign must stir up emotion within the audience. To do this, the marketing message must create a reaction and this is best achieved when the subject matter closely relates to the audience…you need to make them FEEL something, be it excitement, anger or surprise. Secondly, the campaign must be shareable by the audience wherever they are, this ensures maximum spread of the message. Finally, the message must be obvious, as the audience will not share things that they don’t understand.
It’s a common misconception that viral marketing is a tool that’s only used by large corporations. Viral marketing can be effective when used as a stand-alone tool, or as part of a wider marketing campaign. Viral marketing campaigns may actually be especially attractive to SME’s, as they can often be more cost-effective than traditional marketing efforts.
Are you ready to discuss how viral marketing can help your business? Our team at Stovin Advertising have experience across a wide range of business sectors and are happy to advise. Just give us a call, or drop us an email to discuss further.