The Chicken War: A Marketing Campaign with Bite
The enemy has arrived.
It has feathers. It has wings. It travels in flocks. And leading the charge is one of the most famous names in chicken: KFC.
Welcome to The Chicken War — a tongue-in-cheek marketing campaign built around a simple mission:
Eat the chickens before they eat all the vegetables.
Protect the Vegetable Patch
We spend time growing tomatoes, potatoes, chillies, lettuce and other vegetables, only for hungry chickens to look at the garden like an all-you-can-eat buffet.
So we’re turning the tables.
Instead of letting the chickens eat our vegetables, we’re eating the chickens and keeping the vegetables for ourselves.
It’s the ultimate food-chain marketing strategy.
Operation: Eat Chicken
The campaign message is deliberately ridiculous and memorable:
THE ENEMY HAS ARRIVED.
THE LITTLE BIRDS ARE COMING.
PROTECT THE VEGETABLES.
EAT THE CHICKENS.
Order a chicken meal. Save the vegetable patch. Then keep growing your own food.
Obviously, we’re not really declaring war on chickens. This is a humorous campaign about food, gardening and the strange economics of trying to grow some of what we eat.
Grow Your Own. Eat the Competition.
There’s a business lesson hiding underneath the feathers.
Growing some of your own vegetables can reduce household food costs. Businesses work on the same principle: reduce unnecessary costs and you create more room to compete.
Marketing doesn’t always have to be serious either. Sometimes an absurd idea is precisely what makes a campaign memorable.
So when the chickens arrive at the vegetable patch, remember the battle cry:
Grow the vegetables. Protect the harvest. Eat the chickens.
The Chicken War has begun.
