Remarkable Marketing: The Nice Pair of Tits Strategy
Marketing has one fundamental problem: most of it is boring.
People are surrounded by advertisements every day. They scroll past social media posts, ignore banners and forget businesses almost immediately. If your marketing looks exactly like everybody else’s, why should anyone remark on it?
That’s where remarkable marketing comes in.
Seth Godin famously popularised the idea of the Purple Cow: if you drove past a field of ordinary cows, you probably wouldn’t mention them. But if one of those cows were purple, you’d tell somebody about it.
At Stovin, we can put a deliberately cheekier spin on the same principle:
The Nice Pair of Tits Strategy
Imagine putting an attractive adult woman with a spectacular cleavage in a marketing campaign.
Someone sees the advert and says:
“Look at the tits on her!”
Someone else looks. They remember the advert. They might show somebody else. Suddenly people are talking about the campaign — and potentially the brand attached to it.
The provocative element has become the Purple Cow.
Of course, simply putting an attractive model in an advertisement doesn’t automatically make it good marketing. Sex appeal has been used in advertising for generations. If everyone is doing the same thing, it stops being remarkable.
The creative execution still matters.
Give People Something to Remark About
The wider lesson isn’t really about breasts. It’s about attention and memorability.
A campaign could be funny, beautiful, outrageous, clever, controversial, unexpected or completely absurd. The important question is whether somebody encountering it has a reason to mention it afterwards.
That’s the test:
Will anybody remark on your marketing?
If the answer is no, perhaps the campaign needs a stronger idea.
From Attention to Brand Recognition
There’s another important step. Getting people talking isn’t enough if nobody remembers who produced the advert.
The distinctive element needs to connect back to the business.
That means consistent branding, a recognisable visual style, a memorable message and a reason for someone to investigate the company afterwards.
Attention gets someone through the door.
Marketing strategy decides what happens next.
Lee Stovin’s Remarkable Marketing
Call it the Purple Cow principle with a Stovin twist.
Seth Godin has the Purple Cow. Lee Stovin has the Nice Pair of Tits Strategy.
It’s deliberately provocative, slightly ridiculous and difficult to forget — which rather proves the point.
Whatever creative device you choose, don’t settle for invisible marketing.
Create something worth noticing.
Create something worth remembering.
Most importantly, create something people will remark upon.
Stovin — SEO, branding and remarkable marketing.
