Internal Project Spotlight: Building the Steve Lions Website a Doncaster escort agency from the Ground Up
At Stovin.co.uk, we don’t just build websites for clients—we also develop our own internal projects to test new ideas, refine our SEO strategies and continuously improve our web design skills.
One of our largest in-house projects is Steve Lions, a website we’ve built and continue to develop as a long-term digital marketing experiment.
Why We Created Steve Lions
We wanted a project where we could test everything we recommend to our own clients, including:
- Bespoke web design.
- Technical SEO.
- Content marketing.
- Local SEO.
- Internal linking strategies.
- Image optimisation.
- User experience improvements.
- Website performance optimisation.
Instead of simply talking about SEO, we wanted to put our ideas into practice on a real website.
Designing the Website
Steve Lions was designed entirely in-house by Stovin.
The aim was to create a premium-looking website that is:
- Fast loading.
- Mobile friendly.
- Easy to navigate.
- Built around clear branding.
- Structured to support long-term SEO growth.
Every design decision has been made with both visitors and search engines in mind.
Developing Our SEO Strategy
The website serves as our testing ground for new SEO techniques.
Our ongoing work includes:
- Publishing regular blog posts.
- Creating new landing pages.
- Improving page structure.
- Refining internal linking.
- Enhancing technical SEO.
- Optimising images and page speed.
- Monitoring search performance and refining content over time.
By managing every aspect of the project ourselves, we gain practical insights that we can apply to future client work.
Learning Through Real-World Experience
Search engine optimisation is constantly evolving.
Running an internal project allows us to test ideas in a live environment, evaluate what works, and continue improving our approach based on real-world experience rather than theory alone.
Every new page, design improvement and content update contributes to our understanding of how to build better-performing websites.
What This Means for Our Clients
The knowledge we gain from developing our own projects helps us deliver better websites and SEO campaigns for the businesses we work with.
Rather than relying solely on industry articles or third-party advice, we’re continually learning through hands-on experience.
Looking Ahead
Steve Lions remains an ongoing internal project and an important part of our development process at Stovin.co.uk.
As we continue to improve the website, we’ll keep testing new web design ideas, SEO strategies and content marketing techniques that help us grow as a digital agency.
If you’re looking for a web design and SEO partner that actively experiments, learns and improves its craft through real-world projects, we’d love to hear from you.