Using Google Ads as a keyword research tool for SEO
Is Google Ads (what was AdWords) up to the task as a research tool for SEO? Google's rebrand of AdWords to Google Ads is complete and with it the promise of a “simpler, better” version of its former self. The big question on our mind is – Is it up to the task as a research tool for SEO? Keyword research is just as important for paid ads as it is for organic search. Your keywords need to...