Is Google Ads (what was AdWords) up to the task as a research tool for SEO? Google's rebrand of AdWords to Google Ads is complete and with it the promise of a “simpler, better” version of its former self. The big question on our mind is – Is it up to the task as a research tool for SEO? Keyword research is just as important for paid ads as it is for organic search. Your keywords need to...
It is my goal for the agency to be a unique family run agency by myself and five girlfriends; providing marketing services across Yorkshire. I want the agency to be run from a large mansion house rather than an office where as well as working there we live and sleep there. I hope I have a large family and for my children to grow up to work in the agency in areas of marketing. The agencies core...
I have worked on the SEO and Pay per click AdWords advertising on three financial sites. Norton Finance, epic loans and my own short term loan website loan superhero and I found the experience really challenging. The keywords are highly competitive on both SEO and Pay per click. You have more chance though with pay per click advertising if you have a nicely designed website. But you need to maximise the data you get from a...
Link building is one of the hardest aspects of SEO if done within the rules. Buying links through guest blog posts is easy but can get you penalised by Google if detected. How to build links? When building links you want them to come from websites that are relevant to your subject so you should do a search for keywords that people would search for to want to find your site. Then search through the results for the...
I have been running my agency for over 12 years now but I have really struggled to grow it above a few small clients for web design projects or as a freelancer for other marketing agencies. I believe this is because I have not been pushing and selling my strengths in SEO. I am one of Doncaster's leading SEO consultants and am moving my agency towards offering SEO as its core service. We are strong in...